Trama is a freestanding armoire designed and handcrafted by Roberto Primiceri. Its name comes from the Italian trama, meaning both the weave of a fabric and the plot of a story.
Made from solid wood using traditional joinery, each piece is shaped entirely by hand, following the natural grain, weight and character of the material.
Each piece in the collection is created by Roberto Primiceri according to the practical and aesthetic requirements of the client. Dimensions, interior configuration, materials, colours, textures and finishes are defined for each commission, allowing every Trama to respond naturally to its use and setting.
Freestanding by design, Trama is conceived as an independent piece of furniture, able to move from one space to another.

Each Trama is made to order as part of a limited series, with every detail designed and crafted in Roberto Primiceri’s atelier.

Photo Credit: Gabriele Surdo

Chair and tables crafted from solid blond walnut and blond walnut veneer.

Photo Credit: Gabriele Surdo

Designer and producer of VIVA, a personal collection showcased at Clerkenwell Design Week and awarded Best Craftsmanship and Best Interior Furniture

VIVA collection embodies a dedication to craftsmanship and ethical design. Each piece starts with black American walnut, a material treated with respect and skill, allowing its natural character to shape the final form.
At the heart of VIVA lies a delicate balance between the solidity of walnut and the lightness of honeycomb panels, a sustainable byproduct of wood. This thoughtful combination reflects a commitment to reducing waste and honoring the full life cycle of the materials.
Every object in the collection is crafted as something precious, carefully made, quietly meaningful, and rooted in quality and sustainability. VIVA celebrates enduring beauty through design that connects nature, tradition, and innovation.
This collection reflects timeless and precious values, expressed through design and craftsmanship.

Photo Credit: Gabriele Surdo

Bespoke kitchen in collaboration with interior designer Giles Parry for Fifth Wall Properties

Photo Credit: Roberto Primiceri Archive

Crafting of MAD, a collection for Giustini & Stagetti Gallery designed by Marie Anne Derville

Photo Credit: Roberto Primiceri Archive

Creation of the collection designed by Umberto Riva exclusively for the Giustini & Stagetti gallery

Photo Credit: Roberto Primiceri Archive

Creation of a bespoke kitchen designed by Umberto Riva

Photo Credit: Roberto Primiceri Archive

Production of the triptych by designers Formafantasma for the Giustini & Stagetti gallery

Photo Credit: Roberto Primiceri Archive

Fuorisalone – Production of the collection “Ceci n’est pas un mur” by Konstantin Grcic for the Fuorisalone curated by Giustini & Stagetti

Photo Credit: Roberto Primiceri Archive

Crafting the interiors designed by Umberto Riva for Casa Primiceri

Photo Credit: Roberto Primiceri Archive

Crafting the interiors designed by Umberto Riva for Casa Bruni

Photo Credit: Roberto Primiceri Archive

Designer and producer of OFFCUT, a personal collection showcased at Singapore Expo CA-SA Italian Design & Lifestyle

Photo Credit: Massimo Farenga

Crafting the interiors designed by Umberto Riva for La Lazzara C.

Photo Credit: Roberto Primiceri Archive

Crafting the interiors designed by Umberto Riva for La Lazzara

Photo Credit: Roberto Primiceri Archive

Crafting the interiors for The Teneriffe Residence, in collaboration with interior designer Giles Parry for Fifth Wall Properties

Photo Credit: Roberto Primiceri Archive

Crafting the interiors and the staircase designed by Umberto Riva for Casa Amoruso

Photo Credit: Massimo Farenga

Crafting the interiors designed by Umberto Riva for Casa Fedele

Photo Credit: Roberto Primiceri Archive

Crafting the interiors designed by Umberto Riva for Casa Lonoce

Photo Credit: Massimo Farenga

First collaboration with Umberto Riva Architect for Casa Miggiano

opening

London, September 16, 2026
Roberto Primiceri
Design Centre, Chelsea Harbour

Roberto Primiceri will open his space within the Design Emporium Collective, Fifth Floor, Design Centre East, from 16 September 2026, presenting two exclusive collections Trama and Viva. Rooted in Italian woodworking heritage, every piece is entirely handcrafted using sustainably sourced materials, bridging artisanal mastery with contemporary design.